Current Email Usage in HR or Recruiting industry


Internet now is not only a knowledge pool but also plays the role of the primary medium of communication. Recruiting industry relies heavily on email for information transfer, exchange and acquisition.

Email being the least expensive and the fastest of all other communication channels, helps the HR professionals immensely in the following ways:
  • Use of email in recruiting reduces the need and investment for internal training on resume tracking and simplifies the process
  • By using email, one can reach, attract and manage a huge number of candidates with in a short period of time
  • Through email, it is easy to connect to both active and passive job seekers
With a significant raise in the spending on email marketing in the past years, more and more recruiters are using email for their day-to-day operations. Right now recruiters are:
  • Spending all their email marketing budget to draw new employees
  • Sending hundreds of emails to possible candidates but seldom to those in their records by now
  • Busy baiting candidates eligible for current opportunities while they rarely drop a word to earlier aspirants who may not go with today's needs, but could supply referrals
However, this has to be changed along with the changing financial conditions and expenditure. The current economy demands the recruiters to make the most out of their existing database than spending on acquiring new ones; to bring back the attention on internal sources than external ones.
This has several advantages. For example:
  • Communicating with earlier aspirants will minimize the recruiting time and expenditure
  • Communicating with present employees will make them feel important, thereby encouraging retention rates and loyalty
Our embedded system has been designed to perform one or a few dedicated functions. We offer highly targeted multi-channel marketing lists to contact the best prospects working across the Embedded System domain.

Information available in the lists:
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  • Fax Number
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